Case Studies

WellMed unifies brand across multiple markets with uniform program Powered by SmartScrubs " To be able to walk into a clinic and see the uniformity, the professionalism it gives off — both to patients and visitors — it makes a difference." Mark Feinberg Vice President of Property & Capital Management WellMed WellMed Case Study Challenges • Achieve brand consistency across 100+ locations in 2 states • Standardize uniform colors, styles, quality and allocation amounts • Ease the uniform program management burden on each location's administrator • Improve current and new acquisition employee morale • Find a vendor capable of guiding administrators through a multi-location uniform program Solutions • Consult a SmartScrubs dedicated account manager for guidance • Assemble cross-functional committee to help choose styles, colors and allocation amounts • Order SmartScrubs Fit Kits to assist employees with style and size selection • Provide easy online ordering for employees with a SmartScrubs custom online uniform portal • Enable SmartScrubs to communicate program details and ordering instructions to each employee • Use SmartScrubs' bundling and multi-location delivery options to simplify distribution • Request SmartScrubs' custom billing and reporting options to meet accounting needs Results • More than 1,500 employees in 100+ locations use their uniform allocation to order new uniforms • Uniform distribution is organized and efficient, reducing burden on administrators • WellMed staff across the country share professional, branded appearance • Employee morale improves among current and newly acquired staff; providers ask to be added to uniform program • WellMed unifies brand image across 9 markets Challenges WellMed, a health care delivery network serving mostly seniors, is in acquisition mode, according to Vice President of Property & Capital Management Mark Feinberg. The organization, which includes WellMed Medical Management and WellMed Medical Group, is already comprised of more than 100 clinics and 30 administrative locations across 9 markets in 2 states. And they're growing. "Every time we turn around we're adding another clinic, or 2 or 3," Feinberg says. Such rapid growth presents challenges for a brand's image. WellMed had a uniform program in place, but maintaining consistency across so many locations proved difficult. Management of the uniform program was up to each individual clinic administrator, who had to rely on local shops or catalogs to purchase uniforms for each new employee. "It was a management nightmare," laments Vice President of Clinic Operations Lisa Schmidt. As a result, there was no uniformity of colors, logos or materials, and quality suffered. "If you brought somebody from Texas and somebody from Florida together, you'd almost think they worked for different companies," Feinberg explains. "There was no standardization." Even allocations were haphazard. Some markets might have offered two sets of scrubs to their employees while others offered four. Employees brought the issues to the attention of WellMed's CEO at a town hall meeting. Not only were current employees unhappy, but Feinberg was concerned about new employee morale throughout the acquisition process. "We want them to feel a part of the company as quickly as possible," he explains. Administrators knew it was time for an overhaul of their uniform

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